Join the Benzinga Cannabis Market Spotlight

Market Spotlight: California

Due to popular demand after a SOLD OUT Spotlight event in February, Benzinga is hosting its second California event in Anaheim!

This targeted, one-day event offers a rare opportunity to talk, eat and network with the most important players in the California cannabis market. With the federal reclassification of marijuana on the horizon, many experts believe the shift could inject some much needed vivacity into the state’s cannabis market.

This November is the perfect time to gather in SoCal to reconnect with industry pros and discuss the market’s new outlook.

Market Spotlight: California

This exclusive event, centered on high-impact networking, provides an opportunity to forge lasting business connections. Interact with leading industry professionals through organized sessions and informal mixers, transforming each encounter into a potential business opportunity.

With the federal reclassification of marijuana, many experts anticipate a revitalization of the state’s cannabis market. Be part of this pivotal discussion. Join us.

Join us and discover:

  • In-depth understanding of the current investment landscape and future opportunities in cannabis
  • Clarity on the existing policy in California
  • Perspectives on how the California cannabis model can influence and guide emerging markets in Latin America and Asia
  • Networking opportunities with industry leaders, investors, and policymakers
  • And much more!

Tuesday, November 12

House of Blues Anaheim

Who should attend?

Are you ready to cultivate growth in the cannabis industry? Join us!

This event is the ultimate gathering for entrepreneurs, investors, and professionals looking to thrive in the cannabis market.

  • Dispensary Owners & Managers
  • Cannabis Brand Leaders
  • C-Suite Leaders
  • Market Investors

The Venue

House of Blues: Anaheim, CA

House of Blues, Anaheim California, is a premier entertainment venue known for its vibrant atmosphere and rich history in the music and entertainment industry.

Located in the heart of Anaheim, this iconic venue has hosted a diverse array of events, from live concerts to corporate gatherings. Its mission is to create a welcoming space that fosters creativity, community, and unforgettable experiences, making it the perfect venue for a Benzinga Cannabis Market Spotlight event.

Address: 400 Disney Way #337 Anaheim, CA 92802

Hotel Group Reservation

Hotel: JW Marriott Anaheim Resort

Address: 1775 South Clementine Street, Anaheim, CA 92802

Reservations can also be made by phone at 1-888-236-2427.


Tom Zuber,
Managing Partner – Zuber Lawler

Tom Zuber, founder and Managing Partner of Zuber Lawler, represents Fortune 500 clients and leading cannabis companies. Named a top cannabis influencer by High Times, his firm excels in high-stakes deals and litigation.

Seth Yakatan,
Co-Founder, Katan Associates

Seth Yakatan brings more than 30 years of experience as an entrepreneur, corporate finance professional and recovering investor.

Sara Betesh,
Founder and Head of Merchandising – Betesh Buying Group

Sara Betesh, a seasoned merchant with 12+ years in inventory and supply chain management, is a cannabis retail buyer and brand advocate. Based in Santa Monica, she excels in trend analysis, budget management, and supplier relationships.

Nichole West,
Data Analyst & Senior Account Executive – Happy Fruit California

Nichole, with 15+ years in cannabis, is a specialist in business, agriculture, and efficiency. She currently works at Happy Fruit and advises multiple companies. She’s recognized for her expertise and achievements in the industry.

Laurie Holcomb, CEO – Gold Flora

Laurie Holcomb, CEO and founder, has a strong track record in real estate and the cannabis industry. She led Checkmate, MasterCraft Homes, and founded BlackStar Financial and Gold Flora, excelling in executive management and sales.

Lauren Carpenter,Co-Founder & CEO – Embarc

Lauren Carpenter is the co-founder of Embarc, a cannabis shop chain in California. Previously, she worked in government, regulatory, and community affairs, helping Fortune 500 companies.

Joshua Hirschey,
President – Timeless Vapes

Josh Hirschey is President of Timeless Refinery, overseeing operations and high-quality cannabis brands. He has 18+ years in general management, business development, and M&A, previously leading Amphenol Broadband Solutions.

Jesse Redmond, Head of Cannabis – Water Tower Research

Erin Gore is the founder and CEO of Garden Society, a California-based, cannabis-focused benefit corporation serving consumers in search of new, more holistic ways to rejuvenate from the chaos of their daily lives.

Jerred Kiloh,
President – UCBA

Jerred Kiloh, President of UCBA and owner of several dispensaries, collaborates with lawmakers to support cannabis legislation and industry sustainability, while leading community-focused events and businesses in California.

Ophelia Chong,
Founder – Ask Ophelia

Ophelia Chong, founder of Stock Pot Images and AACE, reshapes cannabis and psychedelics discourse, advocating for legalization and diversity. Awarded Clio Advocacy Award, she judges for High Times and Emerald Cup.

Drew Matthews,
CEO – Green Life Business Group Inc.

Drew Mathews, founder of Green Life Business, leads the nation’s largest cannabis business brokerage with over 200 active listings in 21 states and 300+ transactions in 8 years.

George Sadler,
Co-Founder & CEO – Gelato

George Sadler, co-founder and CEO of Gelato Canna Co., leads its rapid expansion in cannabis edibles, flower, pre-rolls, and concentrates across California and Michigan since March 2022.

Hirsh Jain, Founder – Ananda Strategy

Hirsh Jain, founder of Ananda Strategy, advises cannabis brands and serves as Vice Chair of the Cannabis Chamber of Commerce. He also sits on NORML California’s Board and holds degrees from UC Berkeley and Harvard Law.

Kendra Stocking, Director of Sales – Natura

Kendra Stocking, Director of Sales at Natura, led 215% revenue growth and 200 new doors in 10 months. With 17+ years in cannabis, real estate, and action sports, she’s a strategic leader and passionate advocate.

Jocelyn Sheltraw, Co-founder & CEO – Budist

Jocelyn Sheltraw, co-founder and CEO of Budist, has over 7 years in cannabis, previously at Headset. A recognized advocate, she’s a certified Ganjier, lecturer, and former CCIA board member with numerous awards.

Laurie Parfitt,Founder & CEO – LKP Impact Consulting

Laurie Parfitt, a seasoned executive and coach with 20+ years of experience, leads LKP Impact Consulting, specializing in cannabis brand strategy and marketing. She’s a sought-after speaker and advisory board member, known for her innovative and results-driven approach.

Ticket Pricing



General Admission – Come see the Who’s Who of the California cannabis industry as they gather all in one room. This ticket is for brands, retailers, dispensaries, manufacturers, and processors.



Free – This pass is for institutional and accredited investors ONLY, see below for criteria. In order to qualify for an Investor Pass, you must meet the following criteria:

1. Must represent a professional investment firm:
– Private Equity or Venture Capital Fund
– Family Office
– Hedge Fund
– Asset Manager
– Pension Fund
– Foundation
– Sovereign Wealth Fund

2. Must provide a corporate email address with an active URL connected to the firm represented.

If you qualify for a free ticket, please email


Partners, Sponsors, and Participating Brands

Gold Flora Corporation

Interested in sponsoring or participating?